GEORGE TOWN: The forthcoming China Import & Export Commodities Exhibition Malaysia (CIEM) and Malaysia International Branding Showcase (IBS) in Kuala Lumpur are expected to generate about RM310mil (US$100mil) in sales, up by approximately 5% from 2011.

China Foreign Trade Centre miscellaneous exhibition department manager Saskia Zeng said more than 450 enterprises from eight countries and areas, such as China, Malaysia, Indonesia, Vietnam, Bengal and other ASEAN coutries would take part in the CIEM & IBS exhibition, jointly by China Foreign Trade Centre and Malaysia China International Trade Link Association (MACITA), scheduled to be held from Nov 28 to Dec 1 at Kuala Lumpur Putra World Trade Centre.

“There will be 500 booths, showcasing food and beverage products, light-emitting diode (LED) and solar powered equipment, and automobile parts,” she said.

She spoke after a signing an agreement with the Penang Malay Chamber of Commerce Malaysia (PMCC) and MACITA to mobilise local entrepreneurs to visit the CIEM & IBS exhibition.

Also present was PMCC president Rizal Faris Mohideen, and MACITA president Datuk Chong Chong Tik.

Zeng said over the past eight years, the CIEM & IBS exhibition had attracted 2,388 exhibitors from China and Asean countries, and over 70,460 professional buyers from 26 countries, generating over US$390mil in sales transactions.

“The CIEM & IBS exhibition is one of the most influential platform for increasing bilateral trade between China and ASEAN countries. The exhibition has helped to increase China and Malaysia total trade to US$54.57bil in 2011 from US$18.72bil in 2004,” she said.

”The total trade between China and ASEAN has also increased to US$362.85bil from US$105.88bil in 2004,” she added.

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