Wednesday September 12, 2012
Berjaya unit teams up with Mazda to produce and distribute cars
Berjaya said in a statement that the joint venture (JV) was to increase local assembly and manufacturing activities of Mazda models in Malaysia following the completely-knocked-down programme for the Mazda3 by Inokom Corp Sdn Bhd. This will be followed by the newly-launched Mazda CX-5.
“In this regard, Mazda will be able to reduce costs and thereby gain competitive advantage to support the sales and marketing efforts of its distributor, Bermaz Motor,” Berjaya said in the statement.
In addition, it said the JV would increase localisation activities, create more local vendors involvement in the Mazda localisation programme.
Berjaya said that the JV programme was a logical extension of the business activities of Bermaz Motor in its handling of the Mazda brand following a remarkable track record over a short period oftime.
“The impressive total sales volume from 2008 (991 units) to 2011 (6,131 units), showedthe commitment of Bermaz Motor to Mazda,” Berjaya said.
Bermaz Motor had launched several Mazda models including Mazda6, Mazda CX-7 and BT-50.
According to Berjaya, both parties are looking forward to a stronger market representation for the Mazda brand via the establishment of Mazda Malaysia Sdn Bhd, a joint venture between Bermaz Motor and Mazda which will be helmed by Shinji Sakatani as CEO.