Wednesday August 8, 2012
P1 focuses on broadband solutions to drive growth
By DAVID TAN
GEORGE TOWN: Packet One Networks (M) Sdn Bhd (P1) is focusing on its new high-speed broadband (HSBB) solutions designed specially for the business market to drive growth in an economically-challenging year.
When P1 started off four years ago, the business focus was on developing solutions for the consumer and residential markets.
“Now we are focusing more on the commercial sector as the need to generate savings become greater during economic downturn,” P1 chief executive officer Michael Lai said after the seminar on “Helping Malaysian small and medium enterprises (SMEs) building a 21st century digital organisation” yesterday.
He said the subscribers for its “biz Priority” and “Session Initiative Protocol” (SIP) solutions, launched last year, had grown significantly since the beginning of 2012 as they were able to generate high savings.
“Biz Priority” is a wireless Internet lease line, targeting SMEs and large corporations, that saves users substantially when they conduct video-calls. SIP, a voice over Internet protocol solution, saves substantially for businesses when they make overseas and domestic calls.
Lai said P1 would be launching in Kuala Lumpur next week the “Fibre for Business” solution, a HSBB product that supports digital image and audio transmission, at very low cost for business users.
“This solution saves between 30% and 50% compared with similar packages in the market,” he said.
On top of introducing new broadband solutions for the commercial sector, P1 will also organise seminars to educate businesses on how to collect data of their customers.
“Very often it is not the cost of broadband usage that is hindering businesses from using high-speed broadband solutions,” Lai said. “When businesses don't use such solutions, it is because they don't have the database of their customers in hand.”
For the first quarter ended March 31, Green Packet generated after-tax loss of RM29.5mil on revenue of RM129mil.
P1's contribution to the group's revenue was around 67% in the first quarter.