Wednesday August 29, 2012
RHB Cap to expand customer base
KUALA LUMPUR: RHB Capital Bhd (RHB Cap) is looking at expanding its customer base especially in the premier banking segment.
“We’re looking at attracting more affluent customers, those with more than RM200,000 worth of asset under management, which is known as premium banking segment, said Vince Au Yoong, RHB Bank Bhd director of retail banking Vince Au Yoong at RHB Open House here yesterday. — Bernama
“We have a six step strategy to enlarge the customer base namely product innovation, improving customer services level, enhancing customer engagement, improve delivering systems and processes, improving risk management and slightening distribution channel,” he added. — Bernama