Saturday July 28, 2012
Charging ahead ... ramping up the BookXcess franchise
Andrew Yap and Jacqueline Ng talk about their plans for the future:
Big Bad Wolf the mother of all book fairs
We had 1.5 million books for sale last year and 300,000 people visited us. We are going to double that. BBW 2012 will have 3 million books selling at 75% to 95% below their recommended retail prices. We think more than a million people will come to say hello to the Wolf.
The world's largest bookshop
Next year we hope to open the largest bookstore in the world 200,000 sq ft of just bargain books. We will need hypermarket-sized premises with a parking lot of its own, some place not too far away from a highway.
Bringing the store to the customer going online
A lot of people around the country have heard about our bookshop and have asked us if we are going to open a branch near their place. Some people are ordering books from us via email. Since they cannot come to our store in PJ, we will bring the store to them. We are currently working on an online version and hope to have it up and running soon.
Malay and Chinese discount books
So far, we have focused on selling English language bargain books. But we want to sell Malay books too, and follow it up with Chinese books all at bargain prices. This is an untapped market.