Monday July 16, 2012

Branding guru to give talk

Branding Association of Malaysia president Eric Chong a guest speaker at SOBA event

PETALING JAYA: Branding Association of Malaysia president Eric Chong will be a guest speaker at the Star Business Awards (SOBA) Helpdesk on July 20.

Chong, who has been a SOBA judge for two years, will give a talk on how judges will be evaluating the submissions at the upcoming awards later this year.

The Helpdesk will be held from 10am to 12 noon at Menara Star, 15, Jalan 16/11, Petaling Jaya to help interested applicants with their enquiries and how to complete their submissions and application forms.

A representative from BDO, the auditor of the awards, will also be present to field questions. Those interested can pre-register with The Star Events Department by contacting Mariati Shah or Seow Pei Wen at 03-7967 1388 ext 1244 / 1237.

Exim Bank is the presenter of the awards, supported by Bursa Malaysia. The Royale Chulan Kuala Lumpur is the official hotel partner. Red Tomato is the official Chinese newspaper, while the official radio stations are 988FM and RedFM.

This year's SOBA promises to see some significant enhancements. For one thing, the awards are divided into two broad categories - the top-of-the-class awards and outstanding achievement awards. There are eight sub-categories for the former and three for the latter.

This year's awards marks a bigger commitment from the Star Media Group as almost RM1mil worth of advertising space and air time will be given away to the winners.

Chong, a SOBA judge for two years, will give a talk on how judges will be evaluating the submissions at the upcoming awards later this year.

For the top-of-class awards, Platinum winners will receive RM50,000 worth of ad space (print, radio, online); Gold winners RM30,000 worth of ad space (radio, online) and Silver winners RM20,000 worth of ad space (radio).

For the outstanding achievement awards, the grand winners will receive RM50,000 worth of ad space (print, radio, online). Other benefits for winners include receiving preferential rates for ads in The Star carrying the SOBA logo, being awarded the coveted SOBA 2012 trophy, having the rights to use the SOBA logo / monogram on corporate and advertising and promotional collateral, gaining exposure through publicity (print and online), having the opportunity to attend and speak at special workshops / talks organised by The Star and receiving free financial consultation / services from EXIM Bank - for companies going abroad or doing business overseas.

Finalists will receive certificates of merit, while all participants will receive certificates of participation, free listing in the SOBA supplement, awards night souvenir programme and microsite, a free seat (for company chief executive officer) at the awards night and also enjoy a one-year free subscription of Flavours, Galaxie and Kuntum magazines if the subscribe to The Star for a year.

SOBA is open to all local enterprises that are not part of a multinational group or listed group, incorporated in Malaysia with foreign equity not exceeding 50%. Those who wish to participate may obtain the awards submission pack from The Star or download the forms from the microsite at www.soba.com.my. Deadline for entries is Aug 17, 2012.

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