Friday July 30, 2010
Malaysian franchise market sheltered from recession
KUALA LUMPUR: Malaysia’s franchise market is relatively sheltered from the global recession as the industry maintains 15% annual growth when much of the global economy is stagnated, an industry player said.
“The franchise business is strong and is still seeing growth despite the economic slowdown.
“This proves that the industry is very suitable and an apt module, especially for new entrepreneurs intending to venture into business,” Malaysian Franchise Association vice-chairman Abdul Malik Abdullah said at the preview of the three-day Franchise Inter-national Malaysia 2010.
He said many big companies, including leading banks, went bust during the economic slowdown. Franchise industry operators, howerver, did not suffer the same fate.
“Also, this industry has less risk, as the majority of the franchisors have their own systems on how to manage their outlets.
“Furthermore, most of the franchisors are already well recognised and are successful not only locally but also internationally,” Abdul Malik said.
There are 449 franchisors registered under the Domestic Trade, Cooperatives and Consumerism Ministry, of which 26 local franchise businesses have spread their wings to 49 countries.
They included Marrybrown, D’Tandoor and Secret Recipe, and many more were expected to penetrate the international market, added Abdul Malik, who is founder and managing director of DTFI Sdn Bhd, the operator of D’Tandoor Food Industries.
To date, there are 11 D’Tandoor outlets, of which seven are owned by franchisees including in Australia and New Zealand. — Bernama
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