Business

Saturday August 8, 2009

Book reviews


Google Speaks

Authors: Janet Lowe

Publisher: John Wiley & Sons

GOOGLE is the prototype of a new successful 21st century company. It uses technology in new ways to make information accessible; promotes a corporate culture that encourages creativity among its employees, and takes its role as a corporate citizen seriously.

Following the footsteps of Warren Buffet Speaks and Jack Welch Speaks, this book reveals the story behind one of the most important new companies of our time by exploring the people and philosophies that have made it a global phenomenon in less than 15 years.

Twitter Power: How to Dominate Your Market One Tweet at a Time

Author: Joel Comm with Ken Burge

Publisher: John Wiley & Sons

TWITTER is a social media platform that lets users blast short messages, or “tweets”, to members via the Twitter website as well as mobile phones, e-mail and through Facebook. It is a way to keep people connected and up to date on what’s going on in their social circle in real time.

Besides staying in touch with friends, it is also a business tool. Barack Obama’s presidential campaign kept supporters and volunteers in touch and Gordon Brown’s office keeps Britons informed on politics. But more than that, businesses are using it to interact with customers and other businesses in a whole new way. Author Joel Comm explains how Twitter works.

India’s Global Powerhouses: How They are Taking on the World

Author: Nirmalya Kumar

Publisher: Harvard Business Press

WHEN Indian automaker Tata Motors bought the iconic Jaguar and Land Rover brands from the ailing Ford Motor Co, it opened up a new chapter in the country’s economic story. Now Tata is having its own iconic car in the market.

Make way for Infosys, Mahindra, Bharat Forge and Suzlon – names that may soon be as familiar as today’s largest global brands. These Indian titans do not work as their Asian, Latin American, or Western counterparts do. They have key differences in their approaches to market strategy, operations, and globalisation that set these newcomers apart.

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