Business

Tuesday July 7, 2009

Tan Chong expects higher car sales

By EUGENE MAHALINGAM


PETALING JAYA: Edaran Tan Chong Motor Sdn Bhd (ETCM) is optimistic that its Nissan Sylphy tuned by Impul that was launched last month would be well received despite the current economic downturn.

Executive director Datuk Dr Ang Bon Beng said the company expected the Impul-tuned Sylphy to comprise 15% of its monthly Nissan Sylphy sales.

“We are confident that the Nissan Sylphy Tuned By Impul will contribute to our overall market share despite the current economic situation,” he told StarBiz, adding that response was “better than expected” since the launch on June 19.

Datuk Dr Ang Bon Beng: ‘The Impultuned Sylphy is for discerning customers who want an executive sedan with a sporty image.’

The Impul-tuned Sylphy is a tuned-up version of the Nissan Sylphy that was launched in June 2008. The customisation is done by world renowned Japanese motorsports and Nissan- dedicated after-market tuning house, Impul Motor Racing Development.

The Impul-tuned Sylphy comes with a complete Aerokit package comprising front grille, front, rear and side skirtings and rear wing spoiler, providing a more “sporty” look.

Other added features include a sports suspension system, 17-inch rims and black leather seats.

The Impul-tuned Sylphy 2.0-litre CVT Comfort variant costs RM123,900, while the 2.0-litre CVT Luxury version is priced at RM127,900. Both models come with a three-year or 100,000km warranty and are available in four metallic colours.

“The Impul-tuned Sylphy is for discerning customers who want an executive sedan with a sporty image,” said Ang.

As of May 2009, ETCM had sold 2,854 units of its Nissan Sylphy. For the first five months this year, the vehicle contributed 8% to total Nissan sales. It has a starting price of RM112,800.

The Impul-tuned Sylphy is the third model to be developed by the Japanese tuning company. Other Impul-tuned models are Latio and Grand Livina, which were launched in April 2008 and January 2009 respectively.

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