Business

Saturday November 7, 2009

Book review snapshots

Review by THEAN LEE CHENG


Leadership Lessons of the White House Fellows

Author: Charles P. Garcia

Publisher: McGraw-Hill

CHARLES Garcia takes leadership to a new realm with lessons from the White House.

The White House Fellowship, considered the most competitive and prestigious fellowships, has produced an impressive roster of American leaders. Each one emerges with life-changing thoughts and views about the nature of leadership and the qualities of great leaders.

Former White House Fellow and graduate of the US Air Force Academy Garcia takes you behind the scenes of every presidential administration from Lyndon B Johnson to George W Bush where US’s best and brightest learn their most valuable lessons.

Get Content Get Customers

Authors: Joe Pulizzi and Newt Barrett

Publisher: McGraw-Hill

The rules of marketing have changed. Instead of loud claims of product superiority, what customers really want is valuable content that will improve their lives. This book explains how to develop compelling content and seamlessly deliver it to customers – without interrupting their lives.

The book takes an indepth view of marketing on the web and why the website is the make and break of your business. The book examines different company websites and takes a hands-on approach by providing lots of pictures of different websites and graphics.

Harvard Business School Confidential: Secrets of Success

Author: Emily Chan

Publisher: John Wiley & Sons

For almost a century, Harvard Business School (HBS) has educated generations of leaders who have shaped and honed the practice of business in every industry and in every country around the world.

This book articulates the most invaluable and yet the easiest to learn concepts taught at HBS.

It is useful for those who are interested in business, but do not plan to go to HBS. They can learn and use these teachings without ever setting foot on campus.

For those planning on an HBS degree, this book can give them a head-start. It details the best of what HBS has to offer and unveils the secrets to success taught inside the ivory tower.

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