Business

Saturday June 28, 2008

LG confident of 100,000 new mobile phone sales


KUALA LUMPUR: LG Electronics (M) Sdn Bhd is confident of selling 100,000 units of its latest mobile phone, LG Secret, says managing director Ko Tae Yeon.

“We will be stepping up marketing efforts to promote our phones. We are also looking at capturing at least 10% of the local mobile phone market this year,” he said after the launch of LG Secret yesterday.

Ko acknowledged that the LG brand was not the top-of-mind recall where mobile phones were concerned. He said the group would be adopting a more customer-centric approach in marketing.

LG Secret is the third mobile phone under its “Black Label” series in Malaysia. The first, LG Chocolate, was launched in 2006.

The group currently has 17 mobile phone models available locally. It will introduce six more by year-end.

“With our complete line-up for this year, we are confident that we will gain a place among the top three mobile phone companies globally.

From left: Zitron Enterprise (M) Sdn Bhd chief operating officer S.K. Ng, LG Electronics (M) Sdn Bhd managing director Ko Tae Yeon, LG Electronics (M) Sdn Bhd product marketing manager (mobile) Kyung San Park and LG Electronics (M) Sdn Bhd channel sales and development senior manager Janson Kwan at the launch of LG Secret on Friday.

“It is just a matter of time that LG mobile communication division will be the number one income generator for the company,” Ko said.

Priced at RM1,999, LG Secret features an ultra slim 5-megapixel camera, touch media and Bluetooth auto-synch capabilities. It also offers photo and video-editing features, such as Morphing and SmartLight, which automatically adjusts the camera’s light settings.

Asked if LG Secret was priced a bit too high, Ko replied that the price was “very reasonable”. LG introduced it after running some market surveys.

Worldwide, LG Electronics was the third largest mobile phone manufacturer in the first quarter, selling about 24.4 million units.

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