Monday September 17, 2007

Trendy concepts to attract the tourists

THE three new shopping centres in the Klang Valley set to open this month will offer a host of new trendy concepts as part of their product differentiation.

Pavilion KL will be the first in the country to feature street-front retail shops while the expanded Sunway Pyramid will offer a uniquely family leisure and entertainment experience within an integrated resort city.

The Gardens has a roof garden concept to cater to the changing lifestyle of people living in the city and aims to be one of the most exciting fine dining destinations in Kuala Lumpur.

Commenting on the current retail trends, Zerin Properties head of investment Francis Quah said: “In short, all the new shopping centres attempt to offer a lifestyle-themed one-stop centre for shoppers.”

They include facilities that allow the shoppers to shop, dine and enjoy their shopping experience and leisure all at a single family destination.

David McCraken
Many shopping centres are also putting high priority for customer service, including having dedicated car parking for loyal customers, reward card and other customer service-related initiatives.

Kuala Lumpur Pavilion Sdn Bhd director of centre management John Sironic said Pavilion KL aimed to bring the shopping experience of the world-famous New York's 5th Avenue, Tokyo's Ginza, and Milan to Bukit Bintang when it opens for business on Thursday.

“With Bukit Bintang now complete, Malaysia can reinforce its attraction as a top Asia retail hub,” Sironic said.

“Pavilion KL's opening coincides with Visit Malaysia Year 2007, and we are proud to be part of the shopping euphoria.”

Located in Bukit Bintang - the heart of Kuala Lumpur's bustling shopping district – Pavilion KL's seven levels of retail complex offer wide choices in shopping, food and beverage, and urban leisure.

Pavilion KL is the anchor of a world-class urban development comprising two luxury residential towers, a corporate office block, and a proposed “6-star” boutique hotel that together adds up to a total gross built-up area of 3.68 million sq ft. The large airy premises framed with high ceilings and wide corridor pavements will make shopping at Pavilion KL a relaxing and pleasurable experience.

The 1.4 million sq ft of net lettable retail space will house 450 outlets in six precincts - Bintang Circle, Gourmet Emporium, Couture, Connection, HOME and Seventh Heaven.

At Pavilion KL, a host of new brands that are making their debut in Malaysia, such as Joan & David, Kiehl’s, LIULIGONGFANG, Mandarina Duck, Okaidi & Obaibi, Reiss, Shanghai Tang and Thomas Pink.

Meanwhile, at Mid Valley, The Gardens will have over 200 high-end retail shops and a roof garden when it opens its doors on Sept 26.

An artist's impression of The Pavillion shopping centre
The RM1.5bil The Gardens is the five-star component of Mid Valley that comprises a four-storey shopping gallery, two landmark office towers and five-star Gardens Hotel and Residences.

Mid Valley City Gardens Sdn Bhd chief executive officer David McCracken said The Gardens would be a lifestyle shopping centre with specially designed precincts for leisure shopping at exclusive fashion shops and a host of other lifestyle offerings.

In line with the tagline Its About You, McCracken said, the ambience of The Gardens would be “comfortable, relaxed, cultured, refined, natural and managed with a five-star hospitality feel.”

The upmarket fashion-focused shopping gallery will be anchored with a new fashion concept by one of the leading departmental stores from Singapore - Robinsons – and the established Isetan departmental store with a new store format.

Exclusive international fashion labels are available from the Melium Group, The Link, FJ Benjamin and Royal Sporting House, besides current favourites such as Coach, Hugo Boss, Aigner, Banana Republic, Ted Baker and Massimo Dutti.

The ambience of The Gardens atrium
On top of exclusive precincts for quality home wares, art galleries, boutique cinema, function space and arts theatre, there is The Cocoon, a holistic wellness centre offering an extensive list of new age treatments and ancient cures for complete mind, body and soul renewal.

Meanwhile, the remodelled and expanded Sunway Pyramid is looking to take the retail sector by storm on Sept 30 with its new standards and design concept that gives meaning to experiential shopping.

The additional 800,000 sq ft of net lettable area in the annexe block with its array of trendy precincts will spruce up the shopping experience of shoppers.

Sunway City Bhd managing director (property investment) Ngeow Voon Yean said the enhanced thematic offering and new experiential shopping concept at Sunway Pyramid would cater to the more sophisticated demands and discerning tastes of shoppers.

“The tenant mix will be expanded to introduce better depth and breadth of fashion, lifestyle, leisure, entertainment, and dining offerings.

“The shoppers’ profile has also been widened to include young adult and family segments of the market,” Ngeow said.

The special retail precincts at Sunway Pyramid are Marrakesh, Asia Avenue, Oasis Boulevard and Fashion Central.

Out to satisfy the fashion and lifestyle needs of shoppers are Jusco, Guess, Gap, Raoul, Lacoste, Principles, Marks & Spencer, Springfield, Colin’s & Loft, Elle Homme, L’Occitane, California Fitness, Harvey Norman, Lorenzo and Ace Hardware.

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