Business

Tuesday September 11, 2007

Jet Airways hopes to sell India at travel fair

By EILEEN HEE



KUALA LUMPUR: Jet Airways (India) Limited expects to sell 300 tour packages and 500 air tickets with the launch of the Incredible India Travel Fair.

The fair, which is a joint effort by Jet Airways and India Tourism, will feature tour packages and standalone air tickets to India at special rates.

Jet Airways regional vice-president Gerry Oh said that the fair, which will be held from Sept 11-13, is expected to attract some 2,000 visitors.

"Our objective through the Incredible India Travel Fair is to promote India as a destination for Malaysian tourists and to introduce Jet Airways as the preferred airline for travel to and within India," he said at the launch of the fair on Tuesday.

He said that with the rise of India as an economic powerhouse, Jet Airways aimed to be one of the top five airlines in the world.

"Malaysia has had close cultural and commercial ties with India since this nation was born. Through the Incredible India Travel Fair, Jet Airways seeks to be part of strengthening and enriching these ties," he added.

The airline currently operates over 340 flights daily to 44 destinations within India, while its long haul destinations include Kuala Lumpur, Singapore, London, Bangkok, Colombo, Kathmandu, Brussels, New York and Toronto.

Its expansion plans in the coming months include flights to Johannesburg, in South Africa, and Mumbai, India.

According to the latest available figures, Jet Airways' share of India's domestic aviation market has increased to over 43%, which is more than any other Indian domestic operator's market share.

The fair was officiated by Acting High Commissioner of India, Sanjay Panda.

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