Tuesday February 26, 2013
Datsun cars to return to South Africa next year
TOKYO: Nissan Motor Co will start selling its Datsun brand passenger vehicles in South Africa next year, according to the Japanese carmaker, as it aims to grab more first-time buyers in emerging markets with entry-level cars.
South Africa will be among four countries in which Nissan plans to revive the Datsun, a well known brand in several markets that the company dropped in 1981. Nissan also plans to sell Datsun vehicles in Indonesia, India and Russia from 2014.
The Datsun passenger vehicle that Nissan planned to sell would be priced at 1 million yen (US$10,700) or less in South Africa, Nissan spokeswoman Noriko Yoneyama said. Reuters