Saturday February 2, 2013

People ‘N Rich-H gets boost from new wins

Chen: ‘In a broad sense, 2012 was a significant year for us’. Chen: ‘In a broad sense, 2012 was a significant year for us’.

ADVERTISING and branding agency People N Rich-H Sdn Bhd, which is part of Japan's worldwide Hakuhodo group, achieved a strong 20% growth last year thanks to new business wins.

It says in a statement that the wins included National Gas Company, KL Metropolis by Naza TTDI, Saito Academy of Security Management, Saito College, Astalift, and Meditag.

The agency's expanded scope of services for existing clients ranged from Fujifilm's launch of Fujifilm Instax, Fujifilm X-Pro1, and Fujifilm X-E1 Premium interchangeable lens camera.

People N Rich-H also spearheaded the launch of a series of Hitachi home appliances from refrigerators to air-conditioners and washing machines, and the Suzuki Nex a fun, trendy, and spirited scooter targeted at the younger generation.

“In a broad sense, 2012 was a significant year for People N Rich-H,” says Victor Chen, the agency's director of client management. “The current momentum is in line with our plans to provide our roster of clients with holistic and fully integrated services.”

This year, the agency plans to expand its investments in digital and integrated media offering as well as promoting Enrich Media, its media planning unit.

Media Consortium Corp (MCC), the group's independent media entity, had a tremendous year of new business growth in 2012 from acquisitions in the property, fast food, and fast-moving consumer goods sectors. Two other divisions in the group, Ambient and Display Asia, also won new business, including from Western Union, F&N, Visa, Kuwait Finance House, Bank Simpanan National, and Corridor Utara.

People N Rich-H also launched Think, a customised training programme developed jointly with 95% of the Advertising Academy, to equip the agency's staff across all divisions to guide them in leading conversations, originate and express fresh ideas meaningfully, and sharpen their skills in new competencies.

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