Saturday September 15, 2012
Dentsu Utama appoints Nina creative director
DENTSU Utama Sdn Bhd, which is part of the Tokyo-headquartered Dentsu group, has appointed Nina Mohamed Nor as creative director.
The advertising agency says in a statement that she brings with her more than a decade of industry experience.
Prior to joining Dentsu Utama, Nina was with Rapp and BBDO/Proximity Malaysia, where she was an active member of the BBDO/Proximity regional creative council. She was part of the then-young team that amassed a slew of creative and effectiveness awards and helped BBDO/Proximity to become one of the top agencies in Malaysia at the local and international levels.
“In her new role, Nina will undertake the task of driving and delivering outstanding creative work for Dentsu Utama's clients, which include Honda, Panasonic, I&P and Unicharm,” the agency says.
A customer relationship management specialist, Nina has led relationship marketing programmes for a wide mix of local and regional clients, including Malaysia Airlines, AirAsia, Shell Malaysia (BonusLink), Shell Singapore, British American Tobacco (Kent, Dunhill, Peter Stuyvesant and Pall Mall), Procter & Gamble (Pantene and Gillette), Tiger FC, KFC, TM, Hotlink, and DiGi.
Dentsu Utama says Nina's experience spans beyond traditional print, TV and direct mail to include the digital and mobile channels. “She will bring great inspiration to the agency by harnessing creative innovation in both new and traditional media,” it adds.