Wednesday August 29, 2012
Carlsberg earnings up 22% in Q2
Improved results due to impactful Euro, CNY campaigns
PETALING JAYA: Carlsberg Brewery Malaysia Bhd posted a 21.7% jump in net profit in the second quarter ended June 30 to RM37.7mil on 11% higher revenue of RM383.4mil.
It told Bursa Malaysia yesterday that after-tax profit for the first half-year grew 13.1% to RM91.2mil while revenue rose 11.3% to RM837.4mil.
The group's earnings were further boosted by “an impactful” EUFA Euro 2012 consumer campaign following a successful Chinese New Year campaign, the brewer said.
“Being the official global sponsor of the European Football Championships, Carlsberg ran a fully integrated and wide-reaching campaign that included taking 100 passionate Malaysian football fans on a once-in-a-lifetime football experience to watch the Euro 2012 semi-finals live in Ukraine.
“On the ground, we saw positive results from exciting promotional engagement programmes across all sales channels, which also included 21 large live-viewing parties and 380 outlet-based viewing parties across the country.” Carlsberg said in a statement.
Its flagship Carlsberg brand remained Malaysia's most preferred beer based on consumer research by Millward Brown, it said.
In addition, the group was able to sustain its growth in the premium beer segment with new momentum achieved by Asahi Super Dry and continued strong sales from Kronenbourg 1664, plus other premium beer brands through its subsidiary Luen Heng F&B Sdn Bhd.
“We are expecting to continue to outperform in the premium segment throughout the coming months, with growth driven mainly by Asahi Super Dry, Kronenbourg 1664 Lager and Kronenbourg 1664 Blanc,” managing director Soren Ravn said.
“We are also expecting to see new market share being captured with our latest premium offering, Somersby Apple Cider, a fully imported premium cider, which was recently launched in July.
“With our superior brand portfolio, channel mix as well as focused in-market execution, we aim to continue providing positive returns to our shareholders in the second half of 2012.”
It noted that in the first half of 2012, Carlsberg Malaysia marked another milestone in its community engagement programme.
“With the encouraging support and generous contribution from members of the public, more than RM5.3mil school-building funds were accumulated through its education charity fund-raising platforms in Peninsular and East Malaysia; and RM680,000 interest-free study loans were granted for 30 students,” it said.