Saturday July 28, 2012
Compiled by THEAN LEE CHENG
Author: Scott Fox
Publisher: American Management
A book on revolutionary business design principles to launch an online business with personal interviews of those who traded their 9 to 5 job to become an entrepreneur. The author believes that online business is the way to go and gives tips on the dos and don'ts when embarking on social media marketing.
Betting on China
Author: Robert W. Koepp
Publisher: John Wiley & Son
Signs of China slowing down has not stopped people betting on China and all that it offers. This book takes a look at the controversial aspects of Chinese stock issuances in the United States, and watershed mega initial public offerings and the near breakdown of the US-China equity exchange relationship. Detailed in its analysis but accessible to the average reader.
Blindsided: How business and society are shaped by our irrational and unpredictable behaviour
Author: Jonathan Gifford
Publisher: Marshall Cavendish Business
Time and again, business and society have been blindsided by people's irrational behaviour. Looking back, we may wonder: How could that happen? Why didn't we see it coming? This book takes a look at the Dot-Com bubble, the credit crunch, the collapse of Enron and other dramatic events in the economic and business world. Thought provoking because the author asks: Will you be blindsided by the Next Big One?