Published: Monday July 2, 2012 MYT 3:16:00 PM
Axiata appoints new group chief marketing, operations officer
KUALA LUMPUR: Axiata Group Bhd is strengthening its leadership team with the appointment of Mohd Khairil Abdullah as the group chief marketing and operations officer, effective July 11.
The telecommunications company said on Monday Khairil would be responsible for group marketing, branding and performance management as well as leading and co-ordinating group synergies and operational improvements.
Axiata president and chief executive officer Datuk Seri Jamaludin Ibrahim said the group has been strengthening its organisation by bringing in world class talent at all levels and we are very happy to welcome Khairil into the fold.
"Khairil has an established track record implementing key business strategies and developing new business opportunities.
"With in-depth experience in the telecommunications industry across the region, Khairil will complement Axiata's existing management team as the company transforms itself into a new generation telco," Jamaluddin said.
Prior to Axiata, Khairil was a Partner at Bain & Company, Inc., a leading global management consultancy.
Axiata said he has been with Bain for more than 15 years and has built a strong track record of helping his clients in the telecommunications and other industries achieve major improvements to their strategic positions and operational performance.