Published: Monday May 21, 2012 MYT 3:32:00 PM
KFC Malaysia launches the Pokkits
KUALA LUMPUR: KFC Malaysia launched the Pokkits today.
Packed with Monterey Jack and Cheddar cheese, Zinger fillet chunks, and drizzled with tangy pineapple-mango chutney sauce, this delicious combination is then tucked perfectly into a pita cone to hold all the ingredients in.
The KFC Pokkits is available at a promo price of RM2.60 a'la carte until May 27.
There is also an offering of combo meal for RM5.50 that comes with a regular carbonated drinks.
KFC Malaysia Deputy President Alan Au said the company spent about RM2 million to advertise and promote the new product and expected it to contribute six per cent to the company's total sales during the three-month promotion period.
He said the Pokkits was the perfect snack for those who were constantly on the move, love new innovations and always seeking to explore new tastes.
"The new product was created for those who lead a busy lifestyle and are in search of delicious, hassle free and easy on-the-go snack. Because it is compact and packaged well, it makes it easy for customers to eat while doing almost everything.
"We are confident that the KFC Pokkits would definitely be a hit with our customers especially teenagers, young adults and the young at heart" he said at Pavilion Kuala Lumpur KFC outlet.
Au said the Pokkits was the first of three to four new products the company would launch this year. - BERNAMA