Published: Monday October 22, 2012 MYT 12:16:00 PM

PruBSN Takaful new business sales up 23% in H1

KUALA LUMPUR: Prudential BSN Takaful Bhd's (PruBSN) total New Business Sales rose 23% to RM129mil in the first half of 2012 from RM105mil a year ago.

Its CEO Azim Mithani said PruBSN had delivered another strong performance which has enabled it to maintain its leading position among the Takaful operators in Malaysia.

"Our record annual contribution equivalent (ACE) of RM129mil in the first half of this year has given us a greater market share of 28%, an increase from the 27% we recorded in 2011," he said on Monday.

Azim said the growth was driven by the "hard work and dedication across the company, especially from our sales teams with the support of customer service and operations".

PruBSN grew its assets under management from RM601mil in 1H2011 to RM774.4mil in H1, 2012, up 29%.

"Our commendable results for this period were achieved through strong and consistent performance across our multi-distribution channel platforms," said Azim..

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