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Saturday November 5, 2011

New media workshop


CREATIVE technologist Scott Prindle and renowned interactive game designer Kip Voytek will discuss the power and potential of new media in the context of branding at a two-day workshop next week.

The Association of Accredited Advertising Agents Malaysia (4As), which is organising the workshop, says in a statement that Prindle has been identified by AdWeek as one of the world’s top 10 technologists while Voytek, currently Rapp New York senior vice-president (communications and experience planning), earned his stripes as a games designer for licensed properties such as X-Men, Spider-Man and Scooby Doo.

The workshop, to be held in Petaling Jaya on Nov 11 and 12 is organised in association with ICOM.

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