Thursday April 8, 2010
Pelangi looks to firm up overseas market
By ZAZALI MUSA
SENAI: Pelangi Publishing Group Bhd (PPGB) expects to strengthen its presence in the international market through its wholly-owned UK-based Dickens Publishing Ltd, which was set up last September.
“We want to focus more on the publication and distribution of English language books,” executive chairman and group managing director Samuel Sum Kown Cheek told StarBiz recently.
Sum said Dickens would publish English language learning books, English literature, general interest books and children’s books.
“We doubt our international buyers will question the credibility of the English books published by Dickens as opposed to those published by Pelangi,” he added.
Last year, Pelangi made RM56mil sales and net profit of RM5mil compared with RM63mil revenue and RM70mil net profit in the previous year.
In addition, given the growing popularity of e-books, Sum is not ruling out the possibility that the publishing group may embark on this in future “to keep up with the changes in readers’ habits”, although he admits that presently, there are more readers who prefer the hard copy book.
Sum said another factor that may aid the rising popularity of e-books in future was the difficulty faced in the supply of tree pulp - the main raw material for paper - on the back of natural catastrophes such as earthquakes, floods and bush fires in countries that are major tree pulp producers.
The shortage in turn has pushed up the prices of the raw material.
“Prices of pulp in the world market skyrocketed beyond control when Chile was struck by earthquake recently as demand exceeded supply,” he said.
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