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Published: Friday September 11, 2009 MYT 3:14:00 PM
Updated: Friday September 11, 2009 MYT 3:16:54 PM

Buy a new GM car, if you don't like it return it, get full refund of money


MILWAUKEE: General Motors kicks off a marketing campaign next week pitched by its new chairman and featuring a money-back guarantee - unsatisfied car buyers can get a full refund within two months.

The new marketing effort - announced Thursday - is called "May the Best Car Win" and aims to win back customers leery of GM since it filed for bankruptcy protection earlier this year.

The largest U.S. automaker needs to improve sales to repay billions in government loans and stay in business.

New GM Chairman Edward Whitacre Jr. will appear in the initial burst of ads, telling viewers in his folksy, Texas accent that he too had doubts about the company when he joined this summer.

Now, he likes the cars he's seen, and consumers should too. If they don't, they can have their money back.

Starting next Monday and running through Nov. 30, General Motors Co. will allow customers who purchase a new GM vehicle to return it, no questions asked, for a full refund within 31 to 60 days.

The vehicles must not have more than 4,000 miles (6,400 kilometers) on them and the drivers must be current on their payments.

The offer applies to the Detroit company's four remaining brands: Chevrolet, GMAC, Buick and Cadillac.

The Pontiac brand, which GM is phasing out, is not eligible.

Leased vehicles are also ineligible.

The campaign will also pit GM's four brands directly against foreign competitors, focusing on quality, performance, fuel economy and design.

For example, the Chevrolet Equinox will be featured in advertisements directly compared to the Honda CRV.

Cadillacs will target German luxury vehicles. - AP


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