Business

Saturday August 15, 2009

Star ads to run on RapidKL buses


PETALING JAYA: Advertisements promoting Star Group’s products such as StarJobs, The Star Online, Red FM, Galaxie magazine, etc will run on all RapidKL buses following an agreement between Star Publications (M) Bhd and Asia Media Sdn Bhd.

Asia Media operates the largest transit-TV network in Malaysia. Its exclusive network partners, which include RapidKL, Konsortium Bas Ekspres Semenanjung and Plusliner, collectively operate 3,000 of Asia Media’s transit-TVs.

In return, Star will feature Asia Media products on its various platforms which include traditional print mediums like newspaper and magazines, as well as new media platforms like mobile (SMS news alerts and mobile news), Star Online, radio and online radio.

Datuk Ricky Wong (left) and Ng Beng Lye (right) exchanging documents following the agreement. With them is Asia Media chairman Tan Sri Mohd Najib Abdul Aziz

The joint collaboration between the two media powerhouses, announced on Thursday at Studio V in 1-Utama shopping centre, is the first of its kind in Malaysia.

“Our collaborative effort will help advertisers reach the ‘unreachable’ by extending across multiple media platforms in a fragmented market,” said chief executive officer of Asia Media Sdn Bhd Datuk Ricky Wong.

While both Wong and Star executive director Ng Beng Lye pointed out the benefits to be reaped by both companies through this collaboration, they were quick to stress its benefits to the public.

“Ultimately, this is a win-win situation where even the advertisers and consumers will gain,” added Ng.

The contract was inked on July 27 and will last for one year.

  • E-mail this story
  • Print this story