Business

Wednesday November 4, 2009

EON targets RM200mil home loans in 3 months


New loan package will be pegged to fixed deposit rates

KUALA LUMPUR: EON Bank Bhd targets to approve home loans worth RM200mil in three months with the launch of its new Super Easi 123 Home Loan Fixed Deposit, according to group chief executive officer Michael Lor.

“We are also expecting to rake in at least 1,000 new customers with this new home loan package,” he said at the launch of new home loan product yesterday.

Lor said he was anticipating “overwhelming response” to this transparent and innovative product because of its attractive features.

“There is a lot of talk of interest rates going up but yet there is one bank that is offering a new home loan option that is pegged against the 12-month fixed deposit (FD) rate,” he said.

Lor said a home loan pegged to the FD rate would be more transparent and enable EON Bank customers to plan their finances better.

“Everyone understands FD rates because the rates are prominently displayed and disclosed in our banking halls and website,” he said.

The bank’s one-year FD rate is 2.5%, while its benchmark base lending rate (BLR) currently stands at 5.55%.

The new loan product is competitively offered at up to FD rate + 1.25% and is available to all customers who apply for a home loan with EON Bank, both for refinancing and purchases of completed properties with a minimum property value of RM200,000.

Lor also said the bank was confident of achieving more than 10% loan growth by end of 2009 with the campaigns and promotions launched this year.

“The bank had already achieved more than RM1.5bil in home loans as at end September,” he said.

Lor said the home loan segment remained important to EON Bank as consumer lending represented 65% of the total value of its lending assets.

“In the last two or three months, we saw some positive trends in the economy and it (the economy) will continue to improve following the pro-business Budget 2010 announced recently.

“As a result, we can expect business activities going back to normal, then people will continue to invest and buy assets, especially properties,” he said.

 
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