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Friday November 20, 2009

Germany’s Phoenix Solar plans office in Malaysia


SINGAPORE: Phoenix Solar AG, one of Europe’s largest solar power developers, is in talks to partner with a Chinese firm to push its business in China, said a company executive.

The German solar systems builder is also looking for opportunities elsewhere in Asia and may open an office in Malaysia, which recently announced a plan to offer new solar incentives.

“Asia has huge growth prospects because so far it is so under-penetrated,” Christophe Inglin, Phoenix’s managing director for Asia-Pacific, told Reuters on the sidelines of a clean energy conference in Singapore.

“We will definitely open an office in a country like Malaysia if the right conditions are in place,” he said.

Malaysia had announced earlier a plan to implement a feed-in tariff like Germany to enable users to invest in solar systems and sell excess power to the grid.

Like most in the sector, Phoenix was not immune to the collapse in demand for solar products after funding for projects turned scarce. But the company is set to take advantage of opportunities in growth markets including France and Greece, where state subsidies are driving demand.

That contrasts with Germany, Phoenix’s biggest market, which is expected to announce new cuts in solar subsidies next year.

Goldman Sachs expects solar demand in France to expand 125% in 2009 after more than doubling last year. In Greece, demand growth is expected at 400%, after recording expansion of 900% in 2008.

China leads the region, with growth seen at nearly 500% this year, according to Goldman Sachs.

“In developing markets we have to be opportunistic,” said Inglin. “It’s very difficult to predict where new markets will crop up.”

The company is in talks with a Chinese firm to help boost its business on the mainland.

Asia business currently represents just over 1% of total company revenue. But Inglin hopes to grow this to more than 5% in three years. “I see no reason why it can’t if you start at a very low base,” he said. — Reuters

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